Syncopated Business Solutions
Unlock Your Business Potential
Strategic consulting for sales, marketing and
market expansion
About SYNcopated Business Solutions
SYNCOPATION is a musical term defined as a variety of rhythms played together to make a piece of music by disrupting the normal flow of rhythm.
Our Mission
To provide actionable strategies that unlock potential, disrupt the norm, and "Sync" business processes to enhance operational efficiencies and support sustainable growth.
What we Provide
Sales and Marketing Strategy Development
Are sales and marketing "Synced" for success? We develop strategies and execution plans to maximize both focused on the customer.
Market and/or Product Line Expansion
How can you leverage your capabilities operationally and with your sales teams? We can design and execute plans to expand organically into new markets and with new product lines to unlock your potential. The key is knowing the market, competitors and needs of your current and future customer base.
AI based Sales Enablement, Operations and Training
Are you happy with your sales team's performance? Do you feel you are getting the most out of your sales organization? How about metrics, CRM usage, or your incentive programs? We can help expand your sellers' capabilities and enable them to deliver at their highest performance levels. We also offer immersive training programs designed to teach reps as if they are in the field—to build confidence and drive performance. In addition, we help teams leverage AI to optimize CRM usage, automate sales enablement workflows, and uncover new insights that drive efficiency and revenue growth. AI agents can also act as virtual assistants for your reps—streamlining administrative tasks, surfacing next-best actions, and helping sellers stay focused on what matters most: closing business.
Cross Functional Process Reengineering
Does your functional teams feel more like silos? Is everyone on the same page to drive flawless execution across function to deliver amazing customer satisfaction. Through our cross functional mapping process, we can deliver clarity to role and responsibilities within any process...so everyone know what's needed to be done at all times.
INDUSTRIES WE SERVE
MRO/INDUSTRIAL
OFFICE PRODUCTS
OFFICE PRODUCTS
OFFICE PRODUCTS
OFFICE PRODUCTS
OFFICE PRODUCTS
JANITORIAL
OFFICE PRODUCTS
FOOD SERVICE/RESTAURANT
FOOD SERVICE/RESTAURANT
FOOD SERVICE/RESTAURANT
FOOD SERVICE/RESTAURANT
PACKAGING
FOOD SERVICE/RESTAURANT
HOSPITALITY
HOSPITALITY
FOOD SERVICE/RESTAURANT
HOSPITALITY
About Wayne Lajoie
Wayne Lajoie is the Principle at Syncopated Business Solutions (Sync Biz Solutions). He is a business consultant specializing in sales transformation, process efficiencies and market/product expansion for B2B organizations aiming to accelerate growth and improve sales performance. With over 20 years of executive leadership experience in distribution, facility solutions, and sustainable products, Wayne helps companies optimize go-to-market strategies, restructure sales organizations, and unlock new revenue opportunities.
He recently led the U.S. market expansion for Project Clean, a Canadian sustainable chemical manufacturer, building the full GTM strategy including regulatory, pricing, and channel development. Previously, as VP of Sales & Strategy at ODP Business Solutions, he transformed a flat $420M segment into a $600M business through strategic sales planning, accountability programs, and innovative customer initiatives.
Wayne has held senior roles at Staples, Grainger, and private equity-backed firms, combining boardroom vision with hands-on execution. He holds an MBA from Lake Forest Graduate School of Management and a BS in Marketing from California State University, Long Beach.